Harnessing Sentiment Analysis with VADER for Gaming Insights: Analyzing User Reviews of Call of Duty Mobile through Data Mining

This study investigates the application of sentiment analysis to understand user feedback for Call of Duty Mobile, a highly popular mobile game, by analyzing 50,000 reviews sourced from the Google Play Store. The research aimed to extract actionable insights from user sentiments, which could guide future game development and improvement. To achieve this, the sentiment of each review was analyzed using VADER (Valence Aware Dictionary and sEntiment Reasoner), a robust tool for classifying sentiment in textual data. The study categorizes reviews into three sentiment groups—positive, negative, and neutral—to identify and analyze prevailing user emotions. The findings revealed that the majority of reviews were positive, with users primarily praising the gameplay, graphics, and overall mobile experience. These aspects were considered crucial in driving user satisfaction and contributed to a majority of the positive feedback. Conversely, negative reviews were often focused on issues such as network connectivity problems, long loading times, and performance errors, indicating areas where users experienced frustration. These results highlight the importance of technical performance and network stability as key factors influencing player satisfaction. The study also delved deeper into keyword analysis to uncover common themes in the reviews, such as in-app purchases and concerns related to technical performance, which were frequently mentioned by users in both positive and negative feedback. These insights provide developers with a clearer understanding of what players value most in the game and where improvements are necessary. The study concludes that sentiment analysis can serve as a powerful tool for understanding user feedback, offering developers a data-driven approach to enhance game features and address user concerns. Moving forward, future research could benefit from the application of additional machine learning models to refine sentiment classification accuracy, as well as the integration of cross-platform reviews to gain a more comprehensive understanding of player sentiment across different user groups and devices. Such approaches would provide a richer, more nuanced view of user experiences, enabling game developers to create even more engaging and satisfying gaming experiences.