Exploring User Experience and Immersion Levels in Virtual Reality: A Comprehensive Analysis of Factors and Trends

Virtual Reality technology has advanced rapidly in recent years, opening up new opportunities in various fields from entertainment to education. This research aims to investigate the factors influencing users' level of immersion in VR environments. Data were collected from 500 different VR users regarding their age, gender, play duration, VR headset used, and perceived motion sickness level. Analysis was conducted to evaluate the demographic distribution of users, immersion levels, play duration, and motion sickness levels. The research findings indicate that the majority of VR users are aged between 30-40 years old, with 42% of users aged 30 to 36 and 38% aged 37 to 44. Immersion levels are predominantly moderate to high, with 48% of users reporting level 3 immersion and 28% reporting level 4 immersion. Longer play durations tend to correlate with higher immersion levels, with the average play duration being 27 minutes for users with level 4 immersion compared to 18 minutes for users with level 2 immersion. Higher motion sickness levels are associated with lower immersion levels. The average motion sickness level is 2.5 for users with level 1 immersion and 1.8 for users with level 4 immersion. Additionally, the Oculus Rift VR headset proves to be the top choice for users, with 45% of the total sample using this headset and reporting an average immersion level of 3.8. This is followed by PlayStation VR with 30% of users and an average immersion level of 3.5, and HTC Vive with 25% of users and an average immersion level of 3.6. These findings provide valuable insights into users' preferences and experiences in VR environments, as well as highlighting the importance of considering factors such as age, play duration, and VR headset type in content development and interaction design. By gaining a deeper understanding of human-computer interaction dynamics in virtual environments, this research is expected to make a meaningful contribution to the future development of VR technology.